The growth of demand for small batch procurement has attracted the attention of distributors, and they have launched small batch procurement services. For the distributors mainly engaged in batch business, the introduction of small batch business has become an effective competitive strategy.

　　Small batch business refers to the business that distributors carry out without limiting the minimum order quantity for small batch purchase of customers. The small batch purchase business has always been good at catalog distributors and independent distributors. However, in recent years, the reporter found that some authorized distributors originally focusing on batch business also began to vigorously promote small batch business.

　　The growth of procurement demand drives up the small batch market

　　Recently, Lianda Group, one of the largest semiconductor parts distributors in the Asia Pacific region, has taken small batch procurement service (SQS) as one of its main businesses, which shows its concern for small batch business. And Lilda Technology, which is famous for making single-chip computers, also brought the small batch procurement business to the exhibition to promote.

　　What causes distributors to pay so much attention to small batch business?

　　The reporter learned in the interview that the continuous growth of small batch demand has increased the market size and promoted the development of small batch market.

　　One of the most important sources of small batch procurement is the demand of manufacturing enterprises or design companies at the R&D stage. With the accelerated upgrading of the complete machine products, the complete machine manufacturers continue to increase their investment in new product research and development. In the design phase, engineers will have requirements for a variety of electronic components, but because they are not mass produced, the quantity is often small, often less than the quantity of a whole package, or even less than the minimum order quantity.

　　Another important source is the small batch purchase demand of scientific research institutions, such as scientific research institutes and universities. This is also a large customer group. They purchase electronic components mainly for scientific research. Generally speaking, the number of purchases is small, but there are many types of purchases. With the increase of national investment in scientific research, this kind of demand is also gradually increasing.

　　Guan Fenbin, from the technology marketing department of Hangzhou Lieerda, told the reporter of China Electronic News: "With the development of e-commerce, the market potential of small batch business is great, and has accounted for a part of the sales of Lieerda."

　　Sun Suwen, senior associate manager of the World Peace Enterprise Group of the Great Lianda Group, said: "Although the small batch business is not very big at present, it is a basic work, and its investment is focused on future gains."

　　Small volume service becomes a competitive strategy

　　Providing small batch purchase service is a market strategy for distributors to obtain customers. Although the small batch service can not bring the maximum income compared with the batch business, and it also requires a certain amount of dedicated human and material investment, providing small batch service enables distributors to obtain market demand information in a timely manner, and also to explore potential customers. The customer's demand in the R&D stage is likely to be the demand after mass production. If the distributor can provide device support and technical services in the R&D stage, it is possible to obtain orders after mass production. If we do not carry out small batch business, we will greatly reduce the opportunity to obtain orders.

　　Sun Suwen said, "From the selection and sample supply at the initial stage of product development to the supply of small quantities of components during trial production, manufacturers can select and obtain the required components for trial production at the first time. The probability of becoming the first choice in mass production can be greatly improved."

　　The range of small batch business carried out by distributors is becoming wider and wider. In addition to the original TI product line providing small batches, the Grand Lian Congress added a new product line of Rochester Electronics in 2008, and plans to try to carry out small batches of procurement services on more than 100 product lines of the Grand Lian Congress at the same time. At present, the small batch product lines of Leada Technology include: TI, EXAR, ROHM, CATALY-LYST, RAINSUN, FOR-TUNE, OKI, etc.

　　The reporter found that in addition to the traditional sales methods, the distributors used e-commerce to carry out small batch procurement services. The General Assembly provided services for small batch procurement through the SPP platform and a dedicated team. Lilda Technology has set up an e-commerce platform for Lilda Mall, which includes semiconductor products, product modules, development tools, learning boards, electronic books, reference design and other columns. The application of e-commerce has strengthened the strength and breadth of small batch service of distributors.

　　Small batch procurement service solves the problem of minimum order quantity and minimum packaging quantity for customers, and provides the supply guarantee of electronic components for engineers' R&D and design. With the continuous growth of R&D market demand, small batch procurement service will be more and more favored by customers.